Our process starts with gathering information, researching the market, understanding your industry, the target market and context in which the online marketing is deployed. We then define goals, create a project plan, allocate resources and set milestones. We apply our expertise and develop strategies, concepts and technical framework; a roadmap to successful deployment of online marketing strategy.

In the design stage we create tree structures, flowcharts and wireframes before getting to the drawing board. Our designers then proceed with the fun part: layout, interfaces, colors palette, typeface and images. Design templates, navigation, and bilingual menu and content are tested on the drafts and adapted. Our developers are involved with the information architecture design, ensuring that all features of the presentation layer can be realized efficiently.

Your approval of the design is the green light for our developers and programmers to get busy. Page templates and graphic elements are prepared at the same time as Content Management System (CMS) is implemented and installed on our staging server. We follow W3C standards, validate the code and browser compatibility and organically optimize the website for search engines. In our websites we build, form meets function.

The website is launched after completing compatibility, functionality and usability tests. The launch is a beginning, not the end. As analytics reveal true user preferences and interest, search engine optimization, email marketing and long tail strategies are deployed. Your in-house staff is well-trained to manage the day-to-day operation and optimization, and our experts remain available and involved in your ongoing online marketing programs.