Lemonade Media © 2009. All rights reserved.
We believe that design must fill a purpose, and explore the possibilities and limitations to arrive to designs that fulfill that purpose in the best possible way. Our process is both experimental and systematic. We listen to the story of your brand, how and where the design will be applied, and its objectives. We research, write words and draw sketches, and talk. Then we do it again until we have something that works.
We create designs for a variety of media; websites, forms and software interfaces, corporate identity and prints, Flash animation and videos. We design for companies of all sizes, in a wide range of industries, across continents, cultures and languages. Experience, we have.
We work with some of the world’s top brands and fastest startups. We make sure that the creative direction, overall look and feel, the visual communication work for the audiences they target. For companies entering the Chinese market, we work hard to strengthen the value and trust in their brands.
The user in the driver’s seat: We design websites, animations and web applications the way it makes sense to your users. It’s about information architecture, navigation, visual cues and design conventions. We create designs that help users accomplish their goals, whether buying your product, using functionalities, filling a form, or finding information.
We have helped our clients design brochures, business cards and letterheads, direct mail promotions and reports. Our designers translate your brand and products into marketing materials that work in both English and Chinese. We specialize in simple and elegant design with consistent color and typeface treatment that stand out.
To some of our clients, it makes perfect business sense to train basic design skills for their in-house staff. We can set up customized training programs for Adobe Photoshop, Illustrator, InDesign, Flash, and video compression. Each session takes 1-2 hours, enough to get your staff up to speed with essential skills to manage your website.
Lemonade Media produces videos and motion graphics for integrated media projects. Our past productions include promotional motion graphics, instructional videos and sales tools, from hospitality to government clients. Our design team creates videos for the web and high-res, and work with third party specialists, such as copywriters, illustrators, voice talents, and post production studios.
