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Internet marketing is your most valuable business strategy that lets you increase traffic to your website, reach customers, increase sales, and establish a lasting relationship with your target audience. We help you establish your online objectives and create a program, a digital mix that ensures the best possible return for your online spending.
Lemonade Media offers a range of digital marketing services, including search engine optimization (SEO), email marketing and content strategies. We combine strategies, processes, creativity and technology to support you with specific areas of your existing digital marketing plan or design and implement a custom marketing strategy optimized for the Chinese market.
Everyone use search engines to find what they are looking for. Needless to say, it is absolutely essential that your website appears on a prominent spot in Google, Baidu and other popular search engines. We can help you establish an SEO program that increases traffic, leads and sales, and strengthens your brand in China. We can apply best practices organic SEO and establish procedures that your in-house staff can use to optimize the website.
• Keyword research
• Organic SEO implementation
• Content strategy
• Website redesign
In the world of SEM, there is no such thing as ‘one size fits all’. Every company must invest time and resources to understand the priorities and objectives of their business, learn opportunities of SEM, and implement programs that ensure maximum return in contrast to investment. At Lemonade we work with you to set clear objectives. Once we understand your goals, our online marketing team outlines the best methods to meet these objectives.
• Keyword research
• Content strategy
• Paid search & keyword advertising
• Campaign management
• Website redesign
Use web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing to stay ahead of your competition. We help you bring meaning to data and move beyond the traditional project-based mentality of SEO to establish long-term optimization processes that turn intelligence into action.
By clearly defining objectives, we control the effort, time and money that you spend on SEO and analytics. The key is to apply just the right amount of techniques depending on your resources and competitive landscape. Our programs are customized for your specific needs, delivered either as a retainer agreement or a training program.
• Total organic traffic
• Unique pages
• Number of visitors per keyword
• Brand vs. non-brand search terms
• Pages yielding traffic
• Engine yield
Email marketing is one of the most powerful and cost effective marketing tools available and lets you acquire, engage and retain customers at a low cost. We can help you conceptualize your newsletters, design attractive templates and build application that manages mailing lists, distributes and tracks your communication.
We use open source newsletter applications that can be customized for data-driven optimization with CMR tools, elaborate scheduling and tracking, or designed for simplicity and ease of administration. Our email experts can help you from concept to the first issue of your newsletter, and train your team to manage the system.
• Email acquisition & lead generation
• Mailing list management
• CRM program management
• Loyalty & promotions
• CMS integration
Is the content on your website properly localized? We take website content seriously and carefully look at its linguistic properties, cultural tone and vocabulary, and the quality and density of relevant keywords. We are experts on creating multilingual content on websites.
• Translation using Trados, translation memory software
• Copywriting and website localization
• Multilingual applications
• Localization of meta tags
