Leverage your digital assets: Reinforce your brand, deploy online marketing campaigns, sell more, and engage with customers. Whether you seek to revitalize websites, plan to launch Web 2.0 applications, community groups, or beat your competitors on search engines, we help you make more effective use of your time, money and technologies.

Research

Find out your company’s relative position in the marketplace, how you measure against competitors, and what improvements you could be making to your company’s brand and marketing. Research is a critical success factor for any business because it reveals where and how your marketing money should be spent.

We begin by understanding your business and products, and work to tie your goals to a set of competitive strategies. We assess your current positioning and segmentation, review your communication and localization strategy and refine or improve the message and execution that matches your market objectives.

• Online Strategy
• Brand Strategy
• Marketing Strategy
• Competitor analysis
• Keywords research
• Website audit

Planning

The strategic plan brings focus and direction to leverage opportunities discovered in the research stage. By defining your company’s strategy and allocating resources to deploy and follow through on initiatives, the strategic plan sets quantifiable goals and milestones over time.

Whether you wish to build a brand, launch a new business, sell products, publish content, or build a community, the success of your online strategy will be heavily contingent upon how your strategy is planned and organized by people with skills and insight into the local marketplace. Our experts help you devise a plan based on the market situation in your industry.

• Integrated marketing planning
• Communication strategy
• Positioning and segmentation
• Localization plan
• Feasibility study

Analytics

Measure the success of your online strategy. Before deploying your new website, email marketing or search engine optimization, make sure that you have mechanisms for measuring the success of your strategy. The feedback gives you a clear understanding of how well the strategy worked, and ideas about how you can improve effectiveness of your efforts over time.

We can help you set up a strategy and procedures to measure, organize and report transparent data that reflects the performance tied to your business objectives and establish ongoing evaluation and optimization plans. Analytics may be designed to be managed by our experts, your in-house staff, or a third-party vendor.

• Metrics definition
• Data aggregation and reporting
• Google Analytics customization
• Website statistics
• Analytics training